Caps’ Stadium Series Logo Revealed

Posted November 11, 2017

Every time the Caps play outdoors, we’re treated to new logos, designs, and other fun things that end up on merchandise so we can buy it. Today, the NHL and the Caps unveiled the 2018 Stadium Series logo at today’s Navy-SMU game. Matt Niskanen and John Carlson were in attendance.

via the press release:

The 2018 Coors Light NHL Stadium Series™ logo builds upon the legacy of the NHL Stadium Series brand, drawing from the rich history of the Naval Academy, Navy-Marine Corps Memorial Stadium, and Navy inspired indicia. A focal element of the mark is a stoic and proud eagle that is widely used throughout the graduating class plaques that adorn the stadium. Enclosed in the eagle’s wings are the iconic archways of Navy-Marine Corps Memorial Stadium and at the top right of the mark, the north star – a subtle nod to the Navy brand. A bold and strong military inspired typeface was incorporated that can be seen on Naval ships. The overall color palette of navy and gold is directly tied back to the U.S. Naval Academy. At the base of the mark is an anchor, one of the most iconic of Naval symbols. The mark will serve as a regal and patriotic symbol of the 2018 Coors Light NHL Stadium Series™ and the events surrounding it. The 2018 Coors Light NHL Stadium Series™ logo was designed by NHL Creative Services.

In addition, both the Capitals and Maple Leafs team crests were unveiled for the outdoor game. The Capitals crest is an adaptation of the club’s current logo that reads “Caps,” a popular team nickname since the club’s inception in 1974. The classic Maple Leafs primary logo will serve the club’s crest for the 2018 Coors Light NHL Stadium Series™.

In May, the NHL announced that the Capitals will host the Maple Leafs in a regular-season outdoor game will be played at the Navy-Marine Corps Memorial Stadium, home of the NCAA Division I, Navy Midshipmen, on Saturday, Mar. 3, 2018. The game will be broadcast in primetime on NBC in the United States and on CBC and TVA Sports in Canada at 8 p.m. ET.