Caps coach Barry Trotz, forward Troy Brouwer, and defenseman John Carlson...
Weagle Magnet Brilliance
One of the first things I did when returning home from the season opener was to open that magnet schedule, pull out the Weagle magnet, and stick it on the back of my car. It’s only been a few days since they were given out, but I’ve already seen two other vehicles proudly displaying that very magnet on their backsides near Arundel Mills Mall. Its subtle, but it’s marketing brilliance. If you’re already producing a schedule magnet, you may as well pay a bit more and include a Caps logo that people can put on their car.
It’s a move that may even be inspired by Steve Jobs, as Apple has famously included Apple Logo stickers in their packaging for decades. Those apples end up on the back windows of cars, on kid’s binders at school, and on various objects around the office. For very little cost, they spread the cult of mac, and let people know that you are a part of it.
So now, in a time when the Capitals are the hottest ticket in town (Redskins resurgence this year is noted) and the fan-base is growing, people are itching to show their team pride. So they pull out that free magnet that the team made so convenient for them, and slap it on their vehicle. Now everyone will know that they are Capitals fans, and thus spreads the notion that we are a Hockey Town. “Building America’s Hockey Capital” indeed.