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Ovechkin Gets a Grooming Sponsor
Alex Ovechkin has never cared much for keeping his face groomed neatly. Typically he only seems to get a trim when he is sent on some photo or commercial shoot. Maybe that’s about to change though, as we just received word that he is partnering up with Gillette :
P&G today announced a multi-year partnership with National Hockey League star, Alex Ovechkin to serve as a Gillette Brand Ambassador. Ovechkin will appear in advertising and marketing activities in support of the world’s leading male grooming brand in Russia and Eastern Europe and will collaborate with Gillette to create charity programs that will contribute to youth hockey development in the region, as well as the Washington, D. C. area.
“It’s an honor to work with Gillette, the world’s leading grooming brand. I look forward to partnering with Gillette to help young hockey players learn the game and to help them be the best they can be in hockey and in life,” said Ovechkin.
“We’re excited about our partnership with Alex. He is one of today’s fiercest competitors and a dedicated professional who is committed to working with us to help develop younger hockey players,” said Svetlana Stishkova, Gillette Marketing Director, Russia. “We are looking forward to working with him in Russia and Eastern Europe to help us launch the latest addition to the Gillette Fusion family and the new series of Gillette products for sensitive skin.”
The first campaign includes two television commercials along with print and online advertisements and point-of-sale materials featuring Ovechkin’s name and likeness.